Pasākums: Best Internet 2009
Norises laiks: 2009. gada 16. - 17. septembris
Vieta: Biznesa augstskola Turība, Graudu iela 68, Rīga, skat. kartē
Organizē: Best Marketing
Jau otro gadu pēc kārtas Best Marketing organizē internta mārketing kongresu BEST INTERNET, kas ir viens no gada nozīmīgākajiem interneta mārketinga notikumiem Latvijā. Aizvadītajā gadā interneta mārketinga kongresā piedalījās vairāk kā 200 praktizējoši mārketinga un reklāmas profesionāļi.
Šogad pirmo reizi konferencē tiks izmantots arī Pecha KUCHA prezentācijas formāts, kura pirmsākumi meklējami Japānā. Pecha Kucha paredz, ka katram lektoram tiek dotas tieši 6min un 40 sekundes laika prezentācijai. Tas ietver 20 slaidus - pietiekami, lai koncentrētos uz būtiskāko un negarlaikotu klausītājus.
BEST INTERNET 2009 PROGRAMMA
TREŠDIENA, 16. SEPTEMBRIS
9.30 - 10:00 Reģistrācija & rīta kafija
10.00 – 10.30
Dmitry Sholomko, Business development manager for the Baltic countries and Ukraine
"Internet trends and developments: September 2009"
Dmitry is responsible for managing Google relations in Ukraine and the Baltics, including product development, marketing initiatives, sales and business planning. He is working in this position since July 2007, prior to that he was a country consultant for Google in Ukraine. Before Google Dmitry managed own informational and consulting company UBL, which specializes in providing informational and consulting support for biggest Ukrainian IT and telecommunications companies. Earlier in his career, Dmitry was employed by publishing company Euromoney as country manager of its online division, Internet Securities, Inc, and worked on various local online projects. Dmitry holds a master's degree in IT Engineering from Kiev National Technical University.
10.30 – 11.30
Erkki Izarra, Cannes Lions 2009 žūrijas loceklis (Somija / Nīderlande)
"Jaunākās radošuma tendences internetā. Cannes Lions 2009 Cyber Lions kategorijas uzvarētāju pārskats un analīze"
Erkki Izarra hails from Espoo, Finland where he founded 358 with five partners in 2008. He started out as a snowboarding photographer and soon became a journalist. He stepped into advertising when Art Director Ale Lauraéus, now a Partner Founder of 358, suggested a career as his copywriter in 1998. He has won at most of the notable Finnish and international advertising awards shows, including Cannes Lions, but he also continues to try to shape what we understand as advertising. Vairāk par Erkki lasi www.canneslions.com.
11.30 – 12.00 Kafijas pauze
12.00 – 13.00 PECHA KUCHA: KAS IR KAS INTERNETA MĀRKETINGA JOMĀ LATVIJĀ?
1. Aija Dementjeva, mediju, tirgus un sociālo pētījumu aģentūras TNS Latvia projektu vadītāja
"Nekad nedomāju, ka Tevi varētu satikt TE? Ko tad mēs varam sastapt internetā?"
2. Jānis Polis, Inspired interneta projektu vadītājs
"Blogu izmantošana mārketinga komunikācijā"
3. Ansis Štāls, interneta reklāmas tīkls Adnet.lv
"Klikšķis jūsu reklāmas kampaņā"
4. Ingus Augstkalns, Web aģentūra Cube Media
"Digitālā histērija"
5. Poļina Nazarova, radiostacija European Hit Radio
Interneta lietošana radio klausītāju lojalitātes uzturēšanā. Kādi Interneta paņēmieni tiek izmantoti, lai celtu radio klausītāju lojalitāti
6. Linda Saulīte, Informatīvais portāls TVnet.lv
Internets kā Deja
7. Jānis Rungulis, DDB & Gatis Mūrnkies, Fuse
"4 draugi, 400 volejbola bumbas, 40 000 fani" / Spietu mārketinga veiksmes stāsts
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8. Aigars Nords, Nords Porter Novelli
„The future of PR” jeb kas jāzina par PRu „jaunajos laikos”
9. Toms Panders, Gemius Latvia
"Internets iespiests nelielā kastītē, ko sauc par mobilo telefonu – daži interesanti skaitļi”
13.00 – 14.00 Pusdienas
14.00 – 16.00
Matt King Media Safari (UK)
"Veiksmīgs e-pasta mārketings"
Matt King is Director & Co-Founder of the marketing communications consultancy Media Safari. He is also a course director at Chartered Institute of Marketing and EMEA region trainer of digital marketing for Microsoft. Matt King's blog: www.mediasafari.typepad.com/mattking.
You will learn how to:
· Plan integrated email campaigns
· Devise creative and copy to increase open and click-through rates
· Use tests and tracking metrics to improve response
· Select email marketing management systems
· Revise or devise an e-newsletter
· Review the latest on ethical and legal constraints
· Design an effective e-newsletter
· Measure and improve email campaigns
2. DIENA - CETURTDIENA, 17.SEPTEMBRIS
Piedāvā interneta mārketinga kompānija Progression
9.30 - 10:00 Reģistrācija & rīta kafija
WORKSHOP 1: Internet Measurability/ Accountability
10.00 – 11.00
Andrejs Sergejevs, Interneta mārketinga kompānijas Progression direktors
Kā izvirzīt izmērāmus mērķus, lai sasniegtu rezultātu un nezaudētu fokusu uz mērķi. Ar ko viss ir jāsāk?
Ievads mērķu mēramībā; reālas uz mērķi orientētas stratēģijas sastāvdaļas, kas nosaka, kā izvirzīt izmērāmus mērķus un kā precīzāk sasaistīt rezultātus ar mērķiem; piemēri.
Andrejam Sergejevam ir 14 gadu praktiskā pieredze mārketingā, biznesa izlūkošanā un stratēģiskajā vadībā, kas tika iegūta, izstrādājot pozicionēšanas un mārketinga stratēģijas, vadot konkurentu izlūkošanas projektus dažādās nozarēs Baltijas reģionā, ka arī konsultējot klientus Baltijā un Krievijā stratēģijas, efektivitātes uzlabošanas un interneta mārketinga jautājumos.
11.00 – 12.00
Steffen Ehrhardt, Google Product Specialist & Project Manager Emerging Markets - Central-East-Europe, Middle East & Africa
Using Analytics for successful business strategies. Analytics basics including new features.
Topic
Using Analytics and other ROI related tools for successful internet campaigns/business strategies. Analytics basics including new features and other ad tools for successful internet campaigns like Insight for Search, Website Optimizer, AW Conversion Optimizer, etc.
About speaker
Steffen Ehrhardt is currently employed by Google Germany GmbH. His job title is Product Specialist & Project Manager Emerging Markets (Central-East-Europe, Middle East & Africa). Steffen has worked for Google since 2003. Before joining Google he has worked in the marketing teams of Avis Car Rental, Deutsche Lufthansa and PriceWaterhouse Coopers. He has graduated from the Private University of Applied Sciences Göttingen and has a diploma in Business Administration
12:00 - 13:00 Pusdienas
WORKSHOP 2:
13.00 – 15.30
Advanced Google AdWords workshop
Elor Pruvli, Account Manager, Google AdWords EMEA
Elor is Google AdWords account manager. In his current role he is working with the biggest Baltic advertisers on their AdWords strategies, which includes developing both, local as well as international, campaigns. Prior Google he worked in the field of internet marketing in Estonia. In 2005 Elor joined online department of Estonia’s biggest daily quality newspaper „Eesti Päevaleht“, where he was responsible for sales products’ development and launching online sales department. He has also worked as a product manager at IT distributor GNT. Elor has a degree in Business Management from Tallinn School of Economics.
Content:
Google search and content networks
Account creation
Account structure
Structuring effective search campaign
Keyword matching options
Best practices on keywords
Best practices on ad texts
KeyWord insertion tool
Landing page best practices
7 deadly sins of landing page design
Best practices for contextual targeting campaigns
Tracking the ROI
Optimizing for ROI
Conversion optimizer
Using AdWords reports effectively
Bid simulator tool
AdWords editor – why and how
AdWords myths & facts
Q&A session
Creating first campaign through AdWords Editor on the spot (depending on the demand)
Note: Google reserves the right to edit the contents of the workshop.
You will learn how to:
Define your AdWords strategies
Create effective AdWords campaigns
Choose right tools for measuring and increasing your ROI
Use AdWords Editor
15.30-15.45 Kafijas pauze
15:45 - 16:45
Workshop 1: turpinājums
Steffen Ehrhardt, Google
Google ROI related tools for effective internet campaigns. Ad tools like Insights for Search, Website Optimizer, AW Conversion Optimizer, etc.
Sadarbības partneri:
* Best Marketing patur tiesības veikt izmaiņas programmā.